Zak Rowling

Product design & optimisation services

Is broken design hurting your profit and driving customers away? 💸

If your online store is struggling to convert, you're wasting money buying more leads and investing in traditional advertising. Lift your conversion rate while making existing customers happier with design decisions backed by real user data.

Let's optimise your site

Your design needs to work for users — not the other way around 👔

Too many online businesses use generic website templates that users hate and then wonder what went wrong. For over a decade, I've helped design and optimise products with business and customer goals in mind that increase revenue and retention.

User research and conversion optimisation is the road ahead 📊

There is a misconception that user research and conversion optimisation are expensive luxuries only the big guys can afford to invest in. Yep, these services don’t have to cost you a heap and the results speak for themselves.

When you hire me, I’m your personal consultant for every stage of the optimisation journey. No account managers. Just one experienced performance-driven designer with technical and analytical expertise.

Zak is an incredibly knowledgeable, creative and conscientious specialist with a broad skillset. He is innovative in his work and readily shares his knowledge.
— Jamie Crighton, Marketing Manager (Jetmax) at Flight Centre

How I approach research and optimisation 🔭

• Understand the pain points of your current user experience
• Expertly review your end-to-end user journey, benchmarked with competitors
• Setup UX and data analytics tools or dive into your current data stack
• Reach out to customers directly to understand their needs
• Gather ideas with you to to conduct A/B test experiments with users
• Design and develop the experiments, or work with your developer if you prefer
• Synthesise findings for you as the data becomes statistically significant
• Iterate and find more ways to optimise your website

Why work with me 👨‍💻

I'm a multidisciplinary designer with over a decade of professional design, user research, optimisation, and front end experience.

I've worked as a designer for businesses of all sizes, including major Australian brands like Virgin Australia, Flight Centre, and AFL, but recently I've been consulting for smaller online businesses and startups. Proving the value of good design through research and experimentation without breaking the budget is my specialty.

Let's optimise your site