Take off with data-driven UX design & optimisation 💺

I get users in the driver’s seat with design decisions backed by irrefutable evidence.

I’ve helped corporations, agencies, and startups with user-centered design, research, and optimisation for over a decade and a half.

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Virgin Australia
A blue sky redesign of the Virgin Australia responsive booking engine and travel management system.
Flight Centre
Improving the experience and visual user interface design of travel products for Flight Centre leisure brands Aunt Betty and BYOjet.
Dashfund
A not-for-profit mobile product design concept for a fitness startup raising money for charities through strategic advertising.
Ethical Jobs
Usability testing and optimising the design of the job search and job application experience for this mission-driven startup.
AFL
Refreshing a digital product that helps users find the right game for an iconic Australian sports institution.
School News
A design concept to simplify the way parents and friends consume college newsletters and school events.