Zak Rowling
Dashfund is a native iOS and Android run tracking and fitness app concept that allows users to generate ad revenue or ‘sponsorships’ for Australian charities while they run or workout. A friend approached me with the concept and I was happy to put some user flows and screen designs together.
After a runner signs up to Dashfund on their mobile device, they're given the option to select an Australian charity to fundraise for over the period of a month. Once a runner begins a new run session, they are intermittently exposed to static and video ads.
Each time an ad impression is created, the runner builds the number of 'bitfunds' for the month. Bitfunds are a token-style reward system, similar to tokens you'd get at Timezone. At the end of each month, the bitfunds are calculated and distributed to the charity the runner selected. If a runner meets the monthly fund goal, they receive additional prizes.
The concept behind Dashfund was very simple – give runners a small dopamine hit from fundraising while getting out and exercising. The app works as a game as much as a runtracking experience.
In addition to promoting fitness and exercising, we hoped the fundraising aspects of the app were just as motivating for runners.
