Zak Rowling
The Jetmax Shopping Optimiser is an advanced flight search web application, custom designed to assist the Flight Centre pricing team. The tool gives pricing analysts a competitive advantage over other online travel agents by empowering them to find wholesale airline prices from a plethora of search criteria and uncover patterns in commercial flight data.
The flight results returned from an advanced search informs analysts how to price flights, especially for our flight results in metasearch engines like Skyscanner and Kayak.
As most flight metasearch brands rely heavily on high volumes of sales for a healthy profit, the shopping optimiser tool gives brands the confidence to price flights as low as possible while lowering risk. When a brand offers flights at the lowest price, the likelihood customers will select them increases in metasearch engines like Skyscanner and Kayak, but sudden and dramatic price changes impact sales and the slim profit margin. By analysing patterns of flight data over multiple routes for multiple carriers, our team can price flights accordingly and mitigate risk.
